The City’s Economic Growth Directorate has released a detailed guide that makes Cape Town’s famed wine trails available at the press of a button, Cape {town} Etc reports.
James Vos, a member of the mayoral committee for Economic Growth, conducted the ceremonial unveiling. Whether you are a seasoned connoisseur or just interested, this book highlights the best of the region’s renowned wine estates and hidden jewels.
Vos noted that the effort arose from his desire to highlight the City’s distinctive wine experiences.
‘I’ve always believed that our world-class wines represent a fantastic value proposition, not only for tourists but also for economic growth. That’s why I encouraged the department’s Tourism and Place Marketing Branch to develop this guide – it’s about highlighting Cape Town’s rich wine culture and helping people explore our stunning wine farms,’ said Alderman Vos.
He stated that wine tourism is one of the Western Cape’s most popular attractions.
‘In 2022, wine tourism contributed a staggering R3,05 billion to South Africa’s economy – significantly more than the R2,4 billion recorded pre-Covid. According to an impact study by the South African Wine Industry Information and Systems, the wine industry in our province created over 245 000 jobs that year, with 3,36 jobs generated for every R1 million capital investment. This is more than double the national average of 1,18 jobs. Our wines are not only award-winning, but also vital for job creation and economic development. This guide will make it easier for locals and visitors alike to explore new farms or revisit old favourites.’ said Vos.
The book provides thorough information on wine areas, as well as an interactive WhatsApp channel. It has approximately 40 wine estates spread across three classic routes: Constantia in the Southern Suburbs, Helderberg (a sub-route of the Stellenbosch Wine Route), and the Durbanville Wine Valley.
‘With just a few taps, people can dive into these wine routes using Google Maps or engage with the interactive WhatsApp channel. They’ll find everything from wine varietals to restaurant offerings and scenic venues,’ said Vos.
To start exploring, click this link.
Access the map below:
ALSO SEE: Journey through South Africa’s longest and most diverse wine region
Journey through South Africa’s longest and most diverse wine region
Feature image: Pexels
Article was originally written and published by Murray Swart for Cape {town} Etc.
