For well over 100 years, ALL GOLD Tomato Sauce has been a firm favourite in South African meals and snacks, thanks to its one-of-a-kind, flavour-filled taste. A trendsetter of note, South Africa’s most loved Tomato Sauce* is once again turning up the magic with the launch of two 700 ml Limited Edition collectable bottles.
These Limited Edition painted bottles will be available in two designs. The first is the ‘Crammed Full of Tomatoes’ design, which celebrates the fact that ALL GOLD Tomato Sauce is crammed full of tomatoes, and free of thickeners, colourants and preservatives. The second bottle, the ‘Crammed Full of Local Flava’ design, embraces ALL GOLD’s tradition, which is intrinsic to our rich local South African heritage. The design includes classic South African-isms, favourite foods and colourful greetings that South Africans from all backgrounds and walks will identify with and enjoy.
Unlimited fun times are on the cards with a ‘Design Your Own Bottle’ microsite which will be launched soon.
The ALL GOLD Limited Edition set will be available in-store from September. Only 2 million bottles have been produced, so die-hard ALL GOLD Tomato Sauce fans are urged to stock up on their keepsakes before the shelves are cleaned out! The Afternoon Express show on SABC 3, also has exciting ideas for you to explore the ALL GOLD range, with a line-up of delicious recipes being showcased.
For more information on the campaign, ALL GOLD products and “taste-real-good” recipes that are crammed full of goodness, visit our website: http://www.allgold.co.za/. Join the conversations on Facebook: https://www.facebook.com/AllGoldSA or Twitter: https://twitter.com/AllGold_SA and Instagram: https://www.instagram.com/allgoldsa/.
*In a blind taste test conducted by Market Instinct in 2016, 84% of the 420 respondents gave ALL GOLD Tomato Sauce a positive overall product rating.
Imka Webb is a freelance digital marketing expert and the digital editor of Food & Home Entertaining magazine. www.imkawebb.com
