Sea Harvest celebrates 2025 as ‘The Year of the Fish Finger’! Making nutritious easy meals for busy families, combining convenient preparation with premium Cape Hake and kid-approved crunch. Make Sea Harvest Fish Fingers a mealtime hero on your weekly menu.
2025 is The Year of the Fish Finger!
Amid busy schedules and endless activities, finding nutritious meals that children actually want to eat can feel like an impossible task. Enter the humble fish finger – celebrating its 70th anniversary in 2025 – a mealtime favourite that has revolutionised family mealtimes for generations. Sea Harvest has mastered the delicate balance between nutrition and child-approved taste, making them a true mealtime hero for South African families.
The Perfect Balance of Crunch and Nutrition
Their signature golden crumb coating sets Sea Harvest Fish Fingers apart, which achieves that coveted crunch factor that kids love. But beneath this crispy exterior lies premium Cape Hake, known for its delicate, flaky texture and mild flavour that appeals to even the pickiest eaters. This isn’t just any fish – it’s a powerhouse of nutrition, packed with high-quality protein essential for growing bodies and omega-3 fatty acids that support brain development and function.
The beauty of Sea Harvest Fish Fingers lies in their versatility and convenience. They’re one of the easiest ways to introduce children to seafood while ensuring they get those essential omega-3s that are so crucial for cognitive development.
Modern Convenience Meets Traditional Quality
In today’s fast-paced world, convenience is key, but not at the expense of quality. Sea Harvest Fish Fingers strike this balance perfectly. They can be prepared from frozen in just 15 minutes using an air fryer – a game-changer for busy parents juggling afternoon activities and homework supervision. This quick cooking time doesn’t compromise the result: you still get that perfect golden crunch and tender, flaky interior that makes them irresistible to children and adults alike.
A Lekker Local Lunchbox
Moving beyond the dinner table, Sea Harvest Fish Fingers make waves in school lunchboxes too. Try this idea for fish finger cucumber sandwiches – a fresh twist on the traditional fish finger sandwich that adds a cool crunch kids love. Simply cook the Fish Fingers ahead of time, let them cool, and layer them with crisp cucumber slices and cream cheese between bread. Slice into dainty finger sandwiches, and add a small tub of chutney for dipping and you’ve got a protein-rich lunch that will be the envy of the playground.
Meet the Mealtime Heroes
Sea Harvest has made nutrition fun with its cast of mealtime heroes. Captain Crisp, guardian of the perfect golden crumb, Omega Mind, champion of brain-boosting nutrients, and Incredible Hake, master of premium fish quality, form a powerful trio that helps children understand the benefits of their favourite fish fingers through playful storytelling. These characters bring nutrition education to life, making mealtimes more engaging for curious young minds.
Rewarding for Loyal Families
Making nutritious choices for your family now comes with added benefits through Sea Harvest’s Sea Bucks loyalty programme. Members earn points with every purchase of their favourite Sea Harvest products, which can be redeemed for valuable rewards. Simply scan the QR code on any Sea Harvest product, register on the user-friendly Sea Bucks portal, and start earning points that translate into real savings. The programme not only rewards families for making healthy choices but also offers exclusive access to special promotions, recipes, and cooking tips, making it even easier to incorporate seafood into your family’s diet.
Looking to the Future
Sea Harvest declared 2025 ‘The Year of the Fish Finger’ in celebration of this beloved food’s 70th anniversary – while the world of food continues to evolve, some classics stand the test of time.
For busy moms and dads juggling the demands of modern family life, Sea Harvest Fish Fingers represent more than just a quick meal solution – they’re a trusted partner in nurturing healthy, happy families. Whether served with a side of steamed vegetables for dinner, packed in a creative lunchbox sandwich, or enjoyed as an after-school snack, they continue to prove that good nutrition and great taste can go hand in hand.
Sea Harvest Fish Fingers have earned their place as a modern family’s mealtime hero, promising many more years of convenient, nutritious, and delicious shared meals.
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SA Harvest is prioritising the right food by tackling malnutrition for a healthier South Africa
