The fame of the world’s most awarded Scotch whiskies from John Dewar & Sons Ltd has spread around the world, now these finely crafted products are finally available to Scotch lovers in South Africa.
Originating in the Highlands of Scotland in 1892 by founder John Dewar, every drop of Dewar’s condenses whisky wisdom acquired over many lifetimes. John left his business to his sons, Tommy and John, who together grew the brand into a global success story. A charismatic marketing man, Tommy wanted his family’s whisky to be the world’s most famous Scotch. He left Scotland to establish Dewar’s in London, and undertook a promotional tour of the world which increased the reach and reputation of his product tenfold.
Four products from the John Dewar & Sons Fine Scotch Whisky Emporium have arrived in South Africa: Dewar’s 12-year-old, Dewar’s 15-year-old, and a 12-year-old and an 18-year old from the sought-after Aultmore Distillery. These and other whiskies in the portfolio were among an impressive 15 medal haul at the 17th San Francisco World Spirits Competition (SFWSC) in May.
WIN! We’re giving away a bottle of 12-year-old Dewar’s whisky (worth R299) to one lucky dad. To enter, simply complete the entry form below. Terms and conditions apply. Competition ends Friday, 16 June at midday.
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Imka Webb is a freelance digital marketing expert and the digital editor of Food & Home Entertaining magazine. www.imkawebb.com
