Three lucky winners will get to spice up their holiday dishes with a Festive Flavour Box, packed with delicious gifts from Think Flavour’s range!
The face behind Think Flavour, a new food brand about to hit the shelves in the Western Cape, will be familiar to many people in the local food retail industry. Nicki Russell, award-winning product innovation specialist and food visionary, has been the driving force behind a range of innovative products launched by food giants Woolworths and Pick n Pay over the course of a career that has spanned some 27 years. With an astonishing 35 Sunday Times awards to her credit, her intense passion for all things food is self-evident.
“As much as I loved my corporate career, I have been longing to launch my own brand for years. The need to be an entrepreneur was an itch I couldn’t stop scratching,” she says. Her two business partners, Charles and Glenn Bryant, co-founders and owners of the well-known Six Dogs Gin range, are just as excited about the launch of this innovative product range. As avid fans of innovation, both were delighted to become part of her new journey.
“Charles has been instrumental in the establishment of Think Flavour by consistently encouraging me to be bold and to take the leap,” says Nicki. For his part, Charles believes that there has been little food innovation in the market lately and that the “Think Flavour” product range will add some much-needed fun to cooking. “We’re starting with two exciting ranges that punch above their weight. Our motto is simple: Innovate. Elevate. Celebrate. We believe that good food should be accessible to everyone and that every meal is a chance to connect – and celebrate – with others,” he says.
Think Flavour launches with four PIMP MY MAYO flavours (Peri-peri & Spanish Lime, Wild Garlic and Italian Herb, South African Smokey Barbeque and Black Truffle & Porcini Mushroom) and four PIMP MY BRAAI flavours (Red Wine, Rosemary & Porcini Mushroom, South African Smokey Barbeque, Tuscan Italian, Herb and Garlic Marinade and Sweet & Sticky Korean Barbeque marinade).
About the prize:
What is PIMP MY BRAAI?
PIMP MY BRAAI is a dry seasoning blend that when applied to fish, meat and/or vegetables converts to a wet marinade, tenderising and penetrating to deliver exceptional flavour. Recommended for air fryers and braais.
This product is perfect for all meats, vegetables and fish. The fun comes in adding these to so many ingredients apart from only meat and for the fact that they also cook and eat so well in the air-fryer and the oven. Versatile, fun and so quick and easy.
Elevating through flavour and tenderness and also time (only 20 minutes). This innovates dry-to-wet marinade ensuring that the celebration comes in the joy of eating and the joy of being a master braaier due to innovative ingredients.
What is PIMP MY MAYO?
PIMP MY MAYO is a range of spices that can be added to your favourite mayo, allowing you to enjoy your favourite mayo in various fun ways.
With PIMP MY MAYO, you can enjoy one mayo in multiple ways, reducing clutter. The dry spices allow for a year long shelf-life. With resealable packaging that allows for easy storage and reusability.
To enter you must follow all of the below steps :
- Follow Think Flavour and Food&Home on Instagram.
- Tag a friend in the Instagram post.
- Fill in the below:
*Entries close 13 December.
