Avocados, once a humble fruit, has transformed into a global superstar in the last few years.
Its creamy texture, vibrant green colour, and numerous health benefits have made it a staple in almost every kitchen. But avocados are no longer just a trendy ingredient—they’ve become a driving force behind a new wave of travel experiences. Welcome to the world of avocado tourism, where this beloved fruit takes center stage in culinary adventures and farm-to-table experiences.
Avocado tourism is a growing trend that falls under the broader category of food tourism, which focuses on travel experiences centered around local cuisine. As travellers seek deeper connections with the food they eat and the culture behind it, avocado farms have emerged as unique destinations. The rising demand for immersive and authentic experiences, combined with the global adoration for avocados, has led to the creation of avocado-themed tours that cater to curious foodies and health-conscious adventurers alike.
What makes avocado tourism unique is its ability to combine education, culture, and delightful culinary experiences. Visitors are not just learning about the farming process—they’re also tasting the fruit at its freshest and discovering how it’s integrated into local cuisines. The journey from farm to fork becomes a key part of the experience, giving travellers insight into sustainable farming practices and the labour that goes into producing the perfect avocado.
Avocado adventures in South Africa
While destinations like California, Mexico, and Kenya are often associated with avocado farming, South Africa is carving out its own space in the world of avocado tourism. During my recent trip to George, I had the pleasure of visiting some of the country’s finest avocado farms and experiencing this budding trend firsthand.
My avocado adventure kicked off at Groot Brak Avos, where Dr. Guy Witney provided a guided tour of the nursery. This introduction offered fascinating insights into the meticulous process of growing avocado trees from seedlings, a labour of love that takes years of dedication. The lush fields, set against the backdrop of the picturesque Groot Brak district, immediately highlighted why this region is perfect for avocado farming—its temperate climate and fertile soil create ideal conditions for cultivating high-quality avocados.
Next up was Wolwedraai Boerdery, run by Director Louis Vorster, where I experienced a “fruit-to-shed” tour. Here, visitors can witness the avocado’s journey from tree to packaging, gaining an understanding of the harvesting, sorting, and distribution process. Standing in the middle of this thriving avocado farm, I could truly appreciate how much effort goes into bringing these fruits to market.
Why avocado farms are becoming tourist hotspots
There’s something inherently satisfying about visiting a farm and seeing where your food comes from. Avocado farms, in particular, offer a unique experience because they allow visitors to see the full life cycle of a fruit that has become such a staple in modern diets. At the Groot Brak nursery, for instance, watching tiny seedlings slowly transform into fruit-bearing trees gave me a newfound respect for the farming process.
These farms are more than just places to learn—they’re also centers for culinary exploration. Avocado-picking tours, cooking classes, and farm-to-table dining are common activities that allow tourists to really immerse themselves in the avocado experience.
What sets avocado tourism apart is its focus on sustainability. Many of the farms I visited emphasise eco-friendly farming practices, making them ideal destinations for eco-conscious travellers. This focus on sustainability also extends to the culinary side, where chefs are creating dishes that showcase local produce and reduce food waste.
As avocado tourism continues to grow, South Africa is well-positioned to become a key player in this niche market. The country’s diverse climate and fertile land make it an ideal place for avocado farming, while its rich culinary heritage offers endless opportunities for creative avocado-based dishes.
ALSO SEE: The unexpected health benefits of having an avocado a day
Feature image: Pexels
