Women in Wine, a proudly South African enterprise owned and run by women, has just launched an exclusive range of wines available at Shoprite and Shoprite LiquorShops nationwide.
Beverly Farmer, Co-Founder and CEO of Women in Wine, shares that this partnership with Shoprite goes beyond accessibility. “It’s a collaboration celebrating diversity, innovation, and the power of black women-owned enterprises. We’re deeply thankful to Shoprite for supporting small businesses like ours.”
Women in Wine, founded by 20 professional black women from various backgrounds in viticulture, is committed to breaking barriers in the traditionally male-dominated wine industry. Their mission extends to supporting women vineyard workers and their families, promoting leadership roles through initiatives like the Farm Worker Women’s Trust. This trust, in collaboration with strategic partners, offers on-the-job training opportunities, currently benefiting about 200 female vineyard workers.
One of those women is Ursula Vriesenhof, who started as a picker on one of the farms, advanced to working in the cellar, and eventually moved into an administrative role.
“I was exposed to industry events and related training, significantly boosting my confidence and advancing my career prospects,” says Vriesenhof. “Now, I’ve come full circle—I’m back in the vineyards, but this time as a supervisor.”
In December 2023, Women in Wine reached a significant milestone by securing a listing with Shoprite for its Natural Sweet range. This collection includes red, white, and rosé wines, offering customers a refreshing wine experience with natural sweetness and versatile flavours, perfect for everyday enjoyment.
“Each bottle tells a story, urging you to savour and elevate each moment. Our labels, developed in partnership with Shoprite, honour the wine’s character and craftsmanship, celebrating the invaluable role of female producers,” says Farmer.
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Feature image: Supplied/(L-to-R): Katy September; Gwen Job; Pauline Oliver and Beverly Farmer.
