Checkers is the first South African supermarket to launch standalone Krispy Kreme doughnut kiosks in its stores.
This follows the runaway success following the introduction of Krispy Kreme doughnuts in selected Checkers stores last year. To give customers more of what they want, Checkers is partnering with the brand to launch a more permanent offering.
The first kiosk opened on the 21st arch at Checkers Drakenstein Sentrum, with the second to launch in Checkers Kenilworth Shopping Centre on 4 April 2022. The kiosks will stock a variety of Made Fresh Daily doughnuts, also offering a quality coffee experience, decadent chillers and merchandise. “The dedicated kiosks in selected Checkers stores is another South African supermarket first,” said Willem Hunlun, Chief Operating Officer for Checkers. “Krispy Kreme is an iconic global brand and the perfect fit for our world-class supermarkets.” Gerry Thomas, Chief Executive Officer of Krispy Kreme Doughnuts South Africa, said that the two brands complement each other well and that their partnership with Checkers forms part of its overall growth strategy.
“Krispy Kreme South Africa are delighted to be sharing joyful experiences and creating magic moments with Checkers. The Checkers relationship aligns with our growth strategy and enhances consumer accessibility of our iconic doughnuts and beverages,” said Thomas. To celebrate the launch, Krispy Kreme is rewarding the first 50 guests who transact with their APP-INESS APP in-store with doughnuts and coffee for a year. The prize includes one box of a dozen Original Glazed doughnuts and one coffee every month for a year. Vouchers will be sent within 1 month of the first transaction. Vouchers will be sent within 1 month of the first transaction.
Fatima is the editor of Food&Home. Trained in English Literature and recipe development, she can be found eating her way through Cape Town armed with a cookbook in her bag and her camera at the ready.