• Much has already been written about ‘challenging times’ for brands in South Africa. Preoccupied with battling private label’s progression and finding new ways to meet consumers’ growing expectation of an experience. For delegates at MMR’s Growth Makers event in Sandton, Johannesburg, the call for elevated product experiences was made loud and clear. In these times, where shopper baskets are more heavily curated, manufacturers were advised to develop products that are not just liked but deliver a burst of sensory theatre that rocks people’s worlds. A report by McKinsey in 2022 revealed that ⅔ of South Africans are cutting back on…

    The South African Breweries (SAB) was the first in the local beer industry to launch a podcast this week. The ‘More Cheers’ podcast – with the tagline, ‘making beer, brewing change’ will focus on insightful conversations and industry chatter. Part motivational, part inspiration – it is designed as an easy storytelling platform for a diverse group of talented personalities. More than the beer SAB Corporate Brand Director, Sphe Vundla, says, “Our goal is that the More Cheers narrative will contribute positively to our brand purpose.  In this series, we take a deep dive into our brands, our people and our…

    In 2013, the United Nations declared the 20th of March International Day of Happiness. Numerous studies have shown that happiness is a vital human necessity, one that allows us to live with joy, contentment and satisfaction. Happiness is beneficial to our health, it improves social skills and makes us more productive. Courvoisier, the World’s most-awarded cognac, has a long legacy of celebrating joie de vivre, the joy of living, in recognition of this essential factor of well-being. According to the World Happiness Report for 2022, South Africa ranks 91/146 countries. The most remarkable change was noted during COVID-19 with the…

    Villiera Wine Estate’s popularity along the Cape Wine Route can be attributed, among other things, to its award-winning distinctive wines, hop-on, hop-off tasting excursions, and the Fizzytherapy Festival. Next time you visit Stellenbosch, spend time at this family-owned wine farm where you can enjoy a variety of award-winning wines and take a tour or the estate’s private wildlife sanctuary. While you’re in town, enjoy a beauty treatment super special for R99. Get it here. Villiera Wines creates sparkling wines such as the Cape and Brut Classique ranges, red, white and reserve wines. The farm celebrates 40 years this year and…

    Oatmeal is a classic breakfast food prepared by boiling oats in milk or water. A bowl of oatmeal with fresh fruit is very good for our health. But did you know that you can drink oatmeal, too? Oatmeal water is the latest craze in the wellness community. The idea of oatmeal water may not appear to be very appetizing, but the drink has multiple health benefits, and when consumed on an empty stomach, boast the best results. All about water filters highlights the following oatmeal water benefits: Weight loss One of the most common reasons why people are drinking oatmeal…